SSIS Link Handbook Compendium KA Brand Identity Guidelines KJ Style

KJ Style

    It is important for us to maintain a consistent and distinctive identity among all of our stakeholders. We must ensure that the representation of our brand and the basic elements of our identity are always used coherently and correctly.

    The school has adopted the style guidelines as outlined the MLA Style Manual and Guide to Scholarly Publishing (3rd ed.).

    This section outlines a number of fundamental areas of importance to ensure that the look and feel of our communications is consistent throughout the school. By adhering to these guidelines we will ensure that readers understand what we have written, and our identity stays strong and we promote a consistent image to our audiences across all of our communications. 


    Avoid mixing typefaces in the same document. Using the same typeface gives uniformity to the document and readers can concentrate on the information given. Using bold, larger point sizes and italics can give emphasis to different elements of the document.

    Most people are used to reading 12-point sized type. Type that is smaller than 10 point or larger than 14 point is hard to read. 

    Time and dates

    Always use numerals to denote time of day.
    Do not use “:00” for the top of the hour.
    An event starts at 7 p.m. or 9:30 a.m., for example.
    Always abbreviate a.m. and p.m. and use in the lower case with periods.
    Do not substitute a.m. or p.m. for the words morning or afternoon.
    Include a space between the number and the abbreviation.
    Avoid the redundant 10 a.m., this morning.
    When reporting the time of an event, always put the start time first, the date second and location third. 


    Right: About 350 people are expected to attend the board meeting that begins at 6:30 p.m. on Monday, Dec. 11 in the boardroom.

    Wrong: About 350 people will arrive Dec. 11 at 6:30 p.m. for the board meeting to discuss several issues in the board room.

    Other guidelines:

    A.D. and B.C. are always abbreviated, used with periods and capitalized.
    Use noon for 12 p.m. and midnight for 12 a.m.
    Use an en-dash without spaces between numerals for range of time: 2 - 4 p.m. 


    • Use figures, without st, nd, rd or th.

    The meeting is scheduled for May 15. (not May 15th)

    • When listing a range of dates, use a hyphen in between the dates. Do not include a space before or after the hyphen. When referring to a range of dates in narrative form, spell out the word “to” or “through” in place of the hyphen. (It is acceptable to use a hyphen in narrative form if the text needs to be easily scanned.) 

    October 20-21
    May 22-June 1
    Friday, September 22, through Sunday, September 24. 


    • Certain months are spelled out in all cases: March, April, May, June, July. The remaining months maybe abbreviated (Jan., Feb., Aug., Sept., Oct., Nov., Dec.) only when they are used with a specific date. 

    Columbus sighted land on Oct. 12, 1492.

    Thanksgiving will fall on Nov. 28 this year. 

    • Spell out all names of months when they stand alone or appear only with a year. 

    It’s a long time from May to December.

    January 1972 was a cold month. 

    NOTE: When a month and year are used without a speci c date, they are not separated by a comma. 

    • When a phrase refers to a month, day and year, use commas to separate the year. 

    February 14, 1991, was the target date. 


    • Use an s without an apostrophe to indicate spans of decades or centuries.

    the 1920s

    the 1800s 


    A period is placed within parentheses after a complete sentence. 

    She didn’t know what he meant. (Communication had never been his strong point.)
    (Communication had never been his strong point). 


    Colleges. When abbreviating the names of colleges and universities, do not use periods: CSU, UCD, UCLA, and USF. 


    WHEN PEOPLE WRITE IN ALL CAPS IT’S LIKE THEY ARE SCREAMING! Use capital letters sparingly. On the Internet, some people are banned from comment forums or bulletin boards for using all caps.

    Words which serve as both proper names and common names (depending on how they are used in a sentence) should always be lowercase: auditorium, cafeteria, library, principal’s office, music room, Mac lab, elementary school, middle school and high school.

    Directions. In general, lowercase north, south, east, and west when they indicate compass directions. Capitalize these words when they designate regions: South Vietnam, Rain fell in the North, East, South.

    Holidays and special, historic or school events or days. New Year’s Eve, Senior Lock-in, World War II, Tet, Christmas, Spirit Week, Crazy Hair Day. 


    On first reference, identify a person by title, class or position. Principal Paul Johnson, English teacher Robert Ellson, senior Jane Doe.

    Avoid use of double identification in a story, especially in sports, unless it is relevant to know both: left wing John Dough (not “sophomore left wing John Dough”).

    Always use a person’s first name and last name the first time they appear in a story: Min Ji Kwak, Sarah Jones. Never use last names in publications for external use. i.e. Dragon Tales, brochures,

    Write names the Western way not the Asian way: Thong Toan Nguyen (not Nguyen Thong Toan). We make an exception for this for faculty in the mug section. 


    In general, spell out numerals one through nine and use gures for 10 and above: nine students; 10 basketball players; three tests; $21.5 million; eight cows; 1,200 people; ninth place, 11th place.
    If a number begins a sentence, spell it out or rewrite the sentence. Years are an exception to this rule: 

    2013 saw the beginning of the project. Better would be: The project began in 2013.

    Ordinal numbers. Spell out and capitalize First through Ninth when used as street names; use gures with two letters for 10th and above: 2125 Second Ave., 102nd Army Division.

    Percent. One word: 45 percent (not 45 per cent, never 45%) 


    Spacing: Single space only after a period.

    Indenting: Use indents, not tabs or spacebar 

    In serifed fonts typographer’s quotes are sometimes referred to as “sixes and nines” because the opening set looks like two sixes and the closing set looks like two nines. 

    Quotes: A period is always placed inside quotation marks (except when a logical or exact distinction is desired in specialized work in which clarity is more important than usual). Other punctuation marks go inside when they are part of the quoted material: “I saw the play,” he said, “I saw the play.” “Did you see the play?” he asked. Should I see “King Lear”? Replying with the one word “Bunk”, he subsided. This act may be cited as the “Army-Navy Medical Services Corps Act of 1947”. 

    Brackets and parentheses: Put a period inside brackets or parentheses when a complete sentence
    is enclosed in brackets or parentheses: (The day was too hot for baseball.) When the parenthetical expression forms only part of the sentence, put the period outside the bracket or parenthesis: The day was too cold for football (or skiing). 

    Acronyms and organizations: Do not use a period after initials of commonly accepted or widely known organizations, buildings, activities, etc.: CSU, FBI, CSF, PTA, CIA, etc. (Use periods after U.S. and U.N. Remember that U.S. and U.N. are only abbreviated when used as adjectives.)

    Ellipsis: Use the ellipsis character ... not three periods . . . Do not put spaces on either side of the ellipsis: Webster defines ellipsis as the “omission of one or more words...necessary to make the expression grammatically complete.” 

    Grade level

    Hyphenate both noun forms and adjective forms. Spell out first through ninth and use numerals for 10th and above. 


    He was a first-grader this year.
    She entered 10th grade last semester.
    He enrolled for 12th grade this year.
    He was a ninth-grader when he was in band. 

    When providing information about multiple grades, the preferred usage is “grades” then the number range. 


    Proficiency for students in grades 3-6 on reading assessments will increase by 3 percent.
    Students from grades 1-3 are planning to sing and dance at the concert tonight.

    Spell out preschool where possible. If you must abbreviate for space constraints, use pre-K. 

    Internet addresses 

    When writing a Web address:
    Do not include “http://.”
    Do not leave a space between the end of a Web address and the period.
    Do not underline the address unless it appears in an online document and is actually a link. 


    She directed her to


    She directed her to 
    She directed her to
    She directed her to

    If possible, write the entire address on a single line. If the address is very long or is being entered into a narrow column, break the address at a slash, dot, number sign, or other such symbol. Do not break at a period or a hyphen, as these may be confused for sentence punctuation. 

    How to Refer to the Organization 

    • First reference Saigon South International School

    • Second reference SSIS is allowed if the first reference denotes the meaning of SSIS.

    Example: Visiting Saigon South International School (SSIS) is easy.

    At SSIS, we welcome families on campus 

    Common words & acronyms at SSIS 

    When using acronyms, always spell out the first reference in the document and use the acronym thereafter.

    Buses: Use one “s” like in bused and busing. Bussing means kissing. 
    ELL: English Language Learners.
    EAL: English as an Additional Language
    Homework: One word.
    IB: International Baccalaureate Programme
    Nonprofit: One word, no hyphen.
    Online: One word, no hyphen.
    PTA: Parent Teacher Association
    Schoolwide: One word, no hyphen; ignore Microsoft Word.
    Web page: Two words, capitalize Web.
    Website: One word; lower case.
    World languages: Not foreign language, always use plural of languages; lowercase.
    MPR: Multi purpose room in high school building
    HS: High schoolzz
    MS: Middle school
    EC/ES: Early childhood and elementary school 



    Page last modified 10:16, 27 Oct 2016 by trho?